|
Title: Ad-blocking software is costing websites real money Post by: HCK on August 12, 2015, 03:00:11 am Ad-blocking software is costing websites real money
<article> <section class="page"> <p> Ad-blocking software is on the rise, and it's no surprise why. People are fed up with advertising networks that track you across the Internet (http://www.pcworld.com/article/2956421/privacy/eff-s-new-do-not-track-standard-seeks-to-stop-sneaky-data-collection.html) and sites littered with ads. Ad-blocking software helps users reclaim their privacy and enjoy a calmer Internet browsing experience.</p><p> Blocking too many ads, though, can starve the very sites users visit. A new report (http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf) released Monday says ad blocking will cost online businesses nearly $22 billion worldwide, and it will only get worse in the coming years. By 2016 ad blockers are expected to result in an estimated loss of $20.3 billion in the U.S. alone.</p><p class="jumpTag"><a href="/article/2968364/websites/ad-blocking-software-is-costing-websites-real-money.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Ad-blocking software is costing websites real money (http://www.macworld.com/article/2968364/websites/ad-blocking-software-is-costing-websites-real-money.html#tk.rss_all) |