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Macintosh News => Apple News => Topic started by: HCK on August 21, 2015, 03:00:13 am



Title: Apple Music retention is actually not too bad, says Apple
Post by: HCK on August 21, 2015, 03:00:13 am
Apple Music retention is actually not too bad, says Apple

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Apple has seemingly refuted a survey that found mediocre retention rates for the new Apple Music streaming service.</p><p>
The survey (http://www.macworld.com/article/2972787/streaming-services/13-stats-that-prove-apple-music-can-coexist-with-spotify-and-pandora.html), from music industry research firm MusicWatch, claimed that 48 percent of U.S. customers who’ve tried Apple Music aren’t using the service anymore. But in a statement to The Verge (http://www.theverge.com/2015/8/18/9172309/people-are-giving-up-on-apple-music-survey), Apple says the actual usage rate is 79 percent among all people who’ve activated their three-month free trial.</p><p class="jumpTag"><a href="/article/2973353/streaming-media/apple-music-retention-is-actually-not-too-bad-says-apple.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Apple Music retention is actually not too bad, says Apple (http://www.macworld.com/article/2973353/streaming-media/apple-music-retention-is-actually-not-too-bad-says-apple.html#tk.rss_all)