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Swatch CEO needs to stop talking and start shipping

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<p>In the absence of an actual smartwatch to show off, Swatch CEO Nick Hayek keeps dialing up the anti-Apple rhetoric.</p><p>“The Apple watch is an interesting toy, but not a revolution,” Hayek told Swiss newspaper Tages Anzeiger, as translated by The Guardian (http://www.theguardian.com/technology/2015/aug/24/swatch-ceo-apple-watch-interesting-toy). Hayek then lamented how most smartwatches must be recharged every night, while promising that Swatch’s eventual smartwatch will include a battery that lasts nine months.</p><p>Hayek also said Swatch won’t bother to include any fitness tracking features in its watch, saying he “cannot accept the responsibility of whether my device warns a customer in time before a heart attack.” Nonetheless, Hayek also felt the need to belittle the billion-dollar fitness wearable business (http://money.cnn.com/2015/06/17/investing/fitbit-ipo/), saying that “the user immediately loses control of all their data.” (As  AppleInsider points out (http://appleinsider.com/articles/15/08/24/swatch-ceo-calls-apple-watch-an-interesting-toy-voices-privacy-concerns?utm_source=dlvr.it&amp;utm_medium=twitter), Apple encrypts all fitness data on the device, and offers tight controls on how that data can be shared.)</p><p class="jumpTag"><a href="/article/2975047/gadgets/swatch-ceo-needs-to-stop-talking-and-start-shipping.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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