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Apple Remains World's Most Valuable Brand Per Latest Interbrand Rankings

Apple has retained the number one spot (http://interbrand.com/best-brands/best-global-brands/2015/ranking/) in Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot (http://www.macrumors.com/2013/09/30/apple-tops-coca-cola-google-to-become-worlds-most-valuable-brand/). Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.
 
 <img src="(http://cdn.macrumors.com/article-new/2015/10/interbrand-2k15.jpg)" alt="interbrand 2k15" width="601" height="304" class="aligncenter size-full wp-image-467467" />
 Since last year's ranking (http://www.macrumors.com/2014/10/09/apple-worlds-most-valuable-brand-interbrand-2014/), Apple has grown in brand value a total of 43 percent, earning it one of Interbrand's "Top Riser" designations. Overall, the company increased from $118.9 billion last year to $170.3 billion in this year's survey, up a total of about $51.4 billion in brand valuation from 2014 to 2015. Other companies like Amazon and Facebook, which saw increased growth in 2015, also earned a "Top Riser" spot.
 
 A handful of big launches helped make Apple's 2015 a notable one, including the Apple Watch's release in April (http://www.macrumors.com/2015/04/23/first-impressions-apple-watch/) and the announcement and launch of the iPhone 6s and iPhone 6s Plus (http://www.macrumors.com/2015/09/25/iphone-6s-reader-first-impressions/) just a few weeks ago in September. In their opening weekend alone, the new iPhones sold a record-breaking thirteen million units (http://www.macrumors.com/2015/09/28/iphone-6s-and-iphone-6s-plus-sales/), beating out last year's ten million units for the iPhone 6 and iPhone 6 Plus. The company also announced the iPad Pro, all-new Apple TV, and a handful of new Apple Watch features and bands at its "Hey Siri (http://www.macrumors.com/2015/09/09/apple-september-2015-media-event-roundup/)" event on September 9.
 
 
 Recent Mac and iOS Blog Stories
 • Danny Boyle on 'Steve Jobs': Casting Michael Fassbender, Apple's Lack of Involvement, Accuracy (http://www.macrumors.com/2015/10/03/danny-boyle-on-steve-jobs-movie/)
 • Apple Makes More Dev Kits for New Apple TV Available (http://www.macrumors.com/2015/10/03/apple-tv-more-dev-kits/)
 • How to Use Time Travel on Apple Watch in watchOS 2 (http://www.macrumors.com/how-to/time-travel-watchos-2/)
 • MacRumors Giveaway: Win an Onanoff Sound Cover to Amplify Your iPad's Sound (http://www.macrumors.com/2015/10/02/macrumors-giveaway-onanoff-sound-cover-for-ipad/)
 • Apple Watch Launching in Brazil and Colombia on October 16 (http://www.macrumors.com/2015/10/02/apple-watch-brazil-colombia-october-16/)
 • ConnectSense HomeKit-Compatible Smart Outlet Available for Pre-Order (http://www.macrumors.com/2015/10/02/connectsense-smart-outlet-homekit/)
 • Skype Updates for iOS and Mac Bring Multitasking and Shortcut Features (http://www.macrumors.com/2015/10/02/skype-updates-for-ios-and-mac/)
 • Display Bug Affecting Some iPhone 6s Users Who Restored From iPhone 5/5s/5c Backup (http://www.macrumors.com/2015/10/01/zoom-display-bug-iphone-6s/)
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Source: Apple Remains World's Most Valuable Brand Per Latest Interbrand Rankings (http://www.macrumors.com/2015/10/05/apple-remains-interbrand-rankings/)