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Title: Apple gets more out of its R&D budget than rivals, despite spending less Post by: HCK on November 30, 2015, 03:00:26 pm Apple gets more out of its R&D budget than rivals, despite spending less
Over the last couple of years, Apple has doubled its spending on research and development to a reported $8.1 billion. Despite this, it still spends a smaller percentage of their revenue on R&D than competitors like Google and Facebook. Yet despite this, Apple gets more out of its spending, pushing its partners and suppliers to innovate in the hopes of becoming a part of Apple's lucrative business, in particular, the iPhone. From Bloomberg: The prospect of getting a new chip, screen, or camera flash inside a future iPhone helps Apple steer other companies' research. Apple sold more than 230 million iPhones last year and has committed to spending $29.5 billion in the next 12 months on components such as chips, screens, camera modules, and graphics processors, up from $24.5 billion last year. "Suppliers are racing with each other to get Apple's business, and part of the racing they are doing is spending more on R&D," Mudambi says. A significant portion of Apple's own R&am...<br clear='all'/> <a href="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/1/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/2/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/rc/3/rc.img" border="0"/>[/url] <img src="http://da.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/a2.img" border="0"/> (http://da.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/a2.htm)<img width="1" height="1" src="http://pi.feedsportal.com/r/244160067427/u/49/f/616881/c/33998/s/4be441e8/sc/15/a2t.img" border="0"/><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/4be441e8/sc/15/mf.gif)' border='0'/> Source: Apple gets more out of its R&D budget than rivals, despite spending less (http://feedproxy.google.com/~r/TheIphoneBlog/~3/tqFdnDDNUJc/story01.htm) |