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Title: 5 ways the Apple Store could embrace a luxury vibe Post by: HCK on December 11, 2015, 09:00:16 pm 5 ways the Apple Store could embrace a luxury vibe
<article> <section class="page"> <p>A 15-inch MacBook Pro with Retina display can be more expensive than an Hermès bag, so why shouldn’t stepping into an Apple Store replicate the same luxury retail experience?</p><p>That’s the one question Angela Ahrendts, Apple’s senior VP of retail, is trying to answer. Two years ago, Ahrendts left her gig as Burberry CEO (http://www.macworld.com/article/2054427/apple-hires-burberry-ceo-as-its-new-sales-chief.html) and is now in charge of making the Apple Stores more chic. She instituted private try-on appointments (http://www.macworld.com/article/2910213/struck-gold-comparing-two-apple-watch-edition-try-on-experiences.html) for the higher-end Apple Watches and has been extremely selective as to which third-party accessories hit the floor room. According to The New York Times (http://www.nytimes.com/2015/12/09/technology/apple-executive-seeks-a-touch-of-chic-at-retail-stores.html?_r=0), this week a few Apple Stores will start selling a $1,990 wireless speaker made by French audio company Devialet. All thanks to Ahrendts.</p><p class="jumpTag"><a href="/article/3013115/leadership-management/5-ways-the-apple-store-could-embrace-a-luxury-vibe.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: 5 ways the Apple Store could embrace a luxury vibe (http://www.macworld.com/article/3013115/leadership-management/5-ways-the-apple-store-could-embrace-a-luxury-vibe.html#tk.rss_all) |