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Apple Refreshes 'Start Something New' Campaign Worldwide

Apple has reintroduced its "Start Something New (http://www.apple.com/au/start-something-new/)" campaign ahead of New Year's Day in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Netherlands, New Zealand, Philippines, South Korea, Spain, Sweden, Switzerland, U.K., Vietnam and several other countries worldwide.





<img src="(http://cdn.macrumors.com/article-new/2015/12/Start-Something-New-Apple-800x382.jpg)" alt="Start-Something-New-Apple" width="800" height="382" class="aligncenter size-large wp-image-479979" />


"Start Something New" features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.





Apple has also shared individual profiles for each new work and artist on its website:





- Painting fluid landscapes (http://www.apple.com/in/start-something-new/painting-landscapes/) by Lu Jun, China


- Painting with dots (http://www.apple.com/in/start-something-new/dot-painting/) by Lieu Nguyen, Vietnam


- Chasing wild vistas (http://www.apple.com/in/start-something-new/landscape-photography/) by Emma Phillips, Australia


- Illustrating nature through its details (http://www.apple.com/in/start-something-new/nature-illustration/) by Tiffany Bozic, USA


- Drawing with light (http://www.apple.com/in/start-something-new/light-painting/) by Darren Pearson, USA


- Shooting from a new perspective (http://www.apple.com/in/start-something-new/aerial-photography/) by Bernhard Lang, Germany


- Visualizing the power of gravity (http://www.apple.com/in/start-something-new/slow-motion-video/) by Greg Barth, UK


- Cultivating a different kind of rose (http://www.apple.com/in/start-something-new/photo-painting/) by Kahori Maki, Japan


- Composing a sense of wonder (http://www.apple.com/in/start-something-new/photo-effects/) by Jake Sargeant, USA


- Seeking color in the streets (http://www.apple.com/in/start-something-new/drawing-landscapes/) by Brian Lotti, USA


- Capturing the texture of movement (http://www.apple.com/in/start-something-new/photography/) by William Hundley, USA





Apple ran a nearly identical campaign in December 2014, starting in Japan (http://www.macrumors.com/2014/12/29/apple-japan-start-something-new/) and later expanding to the U.S. (http://www.macrumors.com/2014/12/31/apple-expands-start-something-new-campaign/) and other countries.
Discuss this article (http://forums.macrumors.com/threads/apple-start-something-new-2015.1947340/) in our forums

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Source: Apple Refreshes 'Start Something New' Campaign Worldwide (http://www.macrumors.com/2015/12/29/apple-start-something-new-2015/)