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Study finds that ordering food through the iPad leads to a healthier diet

A recent study published in the American Journal of Consumer Research found that customers tend to order high-calorie food when placing an order orally, gravitating to a more healthy option when manually ordering from the iPad Titled "The Effect of Preference Expression Modality on Self-Control," the study showed that customers frequently ordered healthier alternatives when using a visual medium, such as a food ordering app on the iPad: Respondents were offered a choice between unhealthy (high-calorie) or healthy (low-calorie) food in various settings, including a restaurant. They had to communicate their preference orally or manually (writing, taking or button pressing). All experiments showed that, if a choice was communicated orally, respondents preferred the hedonically temptation option (i.e., the high-calorie snack or dessert). When respondents expressed their preference manually, the healthier option won out. With one exception, though: when the preference had to be expre...<br clear='all'/>

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Source: Study finds that ordering food through the iPad leads to a healthier diet (http://feedproxy.google.com/~r/TheIphoneBlog/~3/bWmVj1oBz6A/story01.htm)