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A case of the Suppostahs: What’s the Apple Watch supposed to be?

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Are you sitting down? The Macalope hopes so because someone at Business Insider has something bad to say about the Apple Watch.</p><p>
OH, GOD, THERE GOES MABEL’S TICKER.</p><p>
Writing for the fine people and smartwatch experts and golems roughly fashioned out of clay and ill-kempt howler monkeys at Business Insider, Matthew DeBord says “Apple's partnership with Hermès shows that the tech company has no idea what the Apple Watch is supposed to be.” (http://www.donotlink.com/i0lv)</p><p>
Now, it is worth pointing out — nay, it is our duty to point out — that this is not DeBord’s first stroll down Nutso von Butso Boulevard. Back in 2012, DeBord brought us “3 reasons the iPhone 5 will fail” (http://www.macworld.com/article/2009965/the-macalope-daily-apples-latest-failure.html) (which, in his defense, is totally what happened). He topped that one off two days later with “3 reasons why the iPhone 5 will still fail.” (http://www.macworld.com/article/2010046/macalope-doubling-down.html) And, sure enough, the iPhone 5 failed again. Like a few weeks before it even came out. Back in November, he explained why “The TAG Heuer Connected is the first smartwatch that Apple should be worried about.” (http://www.macworld.com/article/3007725/wearables/dead-again-another-apple-watch-killer.html) So, is DeBord a thought leader in having no idea what things are supposed to be? You be the judge.</p><p class="jumpTag"><a href="/article/3026026/ios/a-case-of-the-suppostahs-what-s-the-apple-watch-supposed-to-be.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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