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New Apple TV Ad 'Father Time' Released Starring Kobe Bryant

Apple has released a new television ad for the fourth-generation Apple TV (http://www.macrumors.com/roundup/apple-tv/) called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.





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The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri (http://www.macrumors.com/roundup/siri/) Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier "The Kiss" spot (http://www.macrumors.com/2016/03/24/apple-apple-tv-ad-siri-integration/).





The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career (http://forums.macrumors.com/threads/kobe-bryants-last-game.1966376/) for on Wednesday, is coming to an end due to his age.





The ad closes with the tagline "future of television" and colorful bars (https://en.wikipedia.org/wiki/SMPTE_color_bars) as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities (http://www.macrumors.com/2015/11/23/apple-tv-billboards/) like Los Angeles, New York, San Francisco, and Hollywood.

<div class="linkback">Related Roundup: Apple TV (http://www.macrumors.com/roundup/apple-tv/)
Tag: Apple ads (http://www.macrumors.com/roundup/apple-ads/)
Buyer's Guide: Apple TV (Neutral) (http://buyersguide.macrumors.com/#Apple_TV) </div>
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Source: New Apple TV Ad 'Father Time' Released Starring Kobe Bryant (http://www.macrumors.com/2016/04/10/apple-tv-ad-father-time-kobe-bryant/)