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BMO analyst says iPhone 7 could see record sales as 25% of owners poised for upgrade

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<p>It’s been mostly doom and gloom where iPhone sales and forecasts are concerned, but one analyst believes that the <a href="http://9to5mac.com/tag/iphone-7/" target="_blank">iPhone 7[/url] could see record sales in September, reports <a href="http://uk.businessinsider.com/iphone-7-will-see-record-sales-due-to-existing-customer-upgrades-installed-user-base-2016-5" target="_blank">Business Insider[/url]. BMO Capital Markets analyst Tim Long says the reason is because such a high proportion of existing iPhone owners currently have a model two or more years old.</p>

<p class="p1"><span class="s1">Twenty-five percent of the “installed user base” is poised for an upgrade, Long believes — an audience of 120 million phones. </span><span class="s1">BMO’s Long went back through the history of all iPhone sales and calculated that on average, 17% of users upgrade as soon as the next year’s model comes out; 58% upgrade a year after that; and 22% the year after that. Only 2% of users hang on longer.</span></p>

<p>While he’s predicting a huge number, the underlying figures would seem to support his contention that we can expect a marked uptake in sales even if this year’s model is less visually distinctive than we’d usually expect from a brand new model …</p>
<p> <a href="http://9to5mac.com/2016/06/01/iphone-7-sales-record-bmo-forecast/#more-432933" class="more-link">more…[/url]</p>
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