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Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity

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<p>Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book <a href="http://amzn.to/1sRR42f" target="_blank">Insanely Simple[/url], says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the <a href="https://www.theguardian.com/technology/2016/jun/02/ken-segall-apple-steve-jobs-simplicity?CMP=Share_iOSApp_Other" target="_blank">Guardian[/url].</p>

<p class="p1"><span class="s1">Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s <span class="s2">Apple</span>. They see complexity in expanding product lines, confusing product names, and the products themselves.</span></p>

<p>While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …</p>
<p> <a href="http://9to5mac.com/2016/06/03/ken-segall-simplicity/#more-433344" class="more-link">more…[/url]</p>
Filed under: <a href='http://9to5mac.com/category/aapl-company/'>AAPL Company[/url] Tagged: <a href='http://9to5mac.com/tag/aapl/'>AAPL[/url], <a href='http://9to5mac.com/tag/apple-inc/'>Apple Inc[/url], <a href='http://9to5mac.com/tag/insanely-simple/'>Insanely Simple[/url], <a href='http://9to5mac.com/tag/ken-segall/'>Ken Segall[/url], <a href='http://9to5mac.com/tag/simplicity/'>simplicity[/url], <a href='http://9to5mac.com/tag/steve-jobs/'>Steve Jobs[/url], <a href='http://9to5mac.com/tag/tim-cook/'>Tim Cook[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/433344/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/433344/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/433344/" />[/url] <img alt="" border="0" src="(http://[img]http://pixel.wp.com/b.gif)[/img]?host=9to5mac.com&blog=22754319&post=433344&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="(http://[img]http://pixel.wp.com/b.gif)[/img]?host=9to5mac.com&blog=22754319&post=433344&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
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