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Opinion: Search Ads in the App Store introduce multiple new ways for developers to compete

<div class="feat-image">(https://9to5mac.files.wordpress.com/2016/06/app-store1.jpg?w=1600&h=900)</div><p class="p1">Since iOS 10’s first beta hit last week, testers have been seeing signs of Apple’s Search Ads in the App Store. Officially <span class="s2">announced a week earlier</span> (http://9to5mac.com/2016/06/08/app-store-developer-changes/), Search Ads were marketed as being a way to help customers “discover or reengage” with an application. Something I wondered immediately after the original announcement was how Apple would regulate the Search Ads in a highly competitive market. After having used iOS 10 for over a week now, I’m not any less concerned.</p>
<p class="p1"> <a href="http://9to5mac.com/2016/06/22/opinion-search-ads-app-store-competition/#more-436426" class="more-link">more…[/url]</p>
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