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Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power

Market research company J.D. Power (http://www.jdpower.com/) has published the results of its 2016 Smartwatch Device Satisfaction Report (http://www.jdpower.com/press-releases/jd-power-2016-fitness-bands-smartwatches-satisfaction-report), and Apple ranked highest among smartwatch manufacturers in customer satisfaction. Samsung finished in second place, although it was first in the related fitness band category.





<img src="(http://cdn.macrumors.com/article-new/2016/07/Apple-Watch-trio-JD.jpg)" alt="Apple-Watch-trio-JD" width="545" height="238" class="aligncenter size-full wp-image-510795" />


The report measured overall satisfaction among 2,696 customers who purchased a smartwatch within the past year, including these factors listed in order of importance: ease of use, comfort, battery life, phone features, price, strength/durability, display size, styling/appearance, reliability, apps available, and customer service.





Apple earned a satisfaction score of 852 out of 1000, and a five-out-of-five Power Circle rating, compared to runner-up Samsung's score of 842 and two-out-of-five Power Circle rating. Sony, Fitbit, and LG rounded off the top five smartwatch manufacturers with scores of 840, 839, and 827 respectively.





<img src="(http://cdn.macrumors.com/article-new/2016/07/Apple-Watch-JD-Power-2016-cropped.jpg)" alt="Apple-Watch-JD-Power-2016-cropped" width="720" height="909" class="aligncenter size-full wp-image-510804" />


In June 2015, research panel Wristly (http://www.wristly.co/) said overall customer satisfaction with the Apple Watch was 97% (http://www.macrumors.com/2015/07/20/apple-watch-tops-iphone-ipad-customer-sat/), a statistic that Apple CEO Tim Cook (http://www.macrumors.com/roundup/tim-cook/) cited during the company's subsequent financial earnings call (http://www.macrumors.com/2015/07/21/apple-q3-2015-earnings/). Apple Watch (http://www.macrumors.com/roundup/apple-watch/)'s customer satisfaction has dropped slightly since then, but it has remained consistently high overall.





J.D. Power and Associates, a division of McGraw Hill Financial, has conducted highly-regarded customer satisfaction surveys for automakers, airlines, technology brands, and more since 1968. iPhones (http://www.macrumors.com/2013/10/17/apple-tops-j-d-power-smartphone-satisfaction-rankings-for-five-years-running/) and iPads (http://www.macrumors.com/2014/05/07/apple-j-d-power-tablet/) have consistently topped J.D. Power's smartphone and tablet customer satisfaction ratings in past years.

<div class="linkback">Related Roundups: Apple Watch (http://www.macrumors.com/roundup/apple-watch/), watchOS 2 (http://www.macrumors.com/roundup/watchos-2/), watchOS 3 (http://www.macrumors.com/roundup/watchos-3/)
Tag: J.D. Power (http://www.macrumors.com/roundup/j-d-power/)
Buyer's Guide: Apple Watch (Caution) (http://buyersguide.macrumors.com/#Apple_Watch) </div>
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Source: Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power (http://www.macrumors.com/2016/07/12/apple-watch-highest-customer-sat-jd-power/)