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Katy Perry releases surprise single ‘Rise’ exclusively on Apple Music and iTunes

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<p>Apple Music has made a big play for exclusives as a way to attract more people to join its $9.99/month (http://itunes.apple.com/subscribe?at=10l3Qe&amp;ct=subscribe&amp;itscg=1002) streaming service. Apple Music has even paid for major music videos in exchange for exclusive release windows. Earlier today, Katy Perry released a surprise single (https://itunes.apple.com/us/album/rise-single/id1134580086?at=10l3Qe&amp;mt=1&amp;app=music) for her fans called ‘Rise’ exclusively available on Apple’s content platforms.</p>
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