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Pokémon Go madness: $3B value to Apple as players literally wandering into minefields

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<p>If you were of the view that the Pokémon Go hype has gotten completely out of hand, the evidence file just got thicker. Nintendo’s value has more than doubled since the game was launched, notes <a href="http://www.theverge.com/2016/7/19/12221938/nintendo-double-market-cap-pokemon-go-release" target="_blank">The Verge[/url].</p>

<p class="p1"><span class="s1">Ever since the launch of Pokémon Go earlier this month, Nintendo’s market capitalization has more than doubled, ending Tuesday trading at a fantastic <span class="s2">$42.5 billion</span>. Such has been the appetite for Nintendo stock, in fact, that on Friday it <span class="s2">broke the single-day trading record in Tokyo this century</span>, with $4.5 billion of stock changing hands.</span></p>

<p>Yep, that makes the games company – which only sees indirect benefits from Pokémon Go – worth more than Sony, at around $40B. And if that weren’t crazy enough, one analyst has even made the unlikely claim that the game could be worth $3B in revenue to Apple …</p>
<p> <a href="http://9to5mac.com/2016/07/20/pokemon-go-hype-nintendo-apple/#more-439646" class="more-link">more…[/url]</p>
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