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iBooks launches official Instagram account, new Harry Potter ‘book’ now available in iBookstore

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<p>Apple continues to experiment in the social media space to promote its businesses and products. In this vein, iBooks has launched its own official Instagram account (https://www.instagram.com/ibooks/) this weekend. Apple is using the photo-centric social network to share book artwork, quotes, min-reviews and more. Interestingly, none of the posts so far feature call-to-action links where users can directly purchase the promoted novels from iBooks itself.</p>
<p>It appears to be using a more subtle marketing approach, raising awareness of books which users can then lookup and buy from the iBookstore if they choose.</p>
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