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Comment: Sony Bravia experience is another reason Apple was right to abandon television set plans

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<p>One of the <a href="https://9to5mac.com/2015/05/19/munster-apple-television-retraction/" target="_blank">longest-running[/url] rumors about Apple – that it was working on launching a fully fledged television – finally <a href="https://9to5mac.com/2015/05/18/apple-no-tv/" target="_blank">fizzled out[/url] last year, when a WSJ report said that the company had ultimately decided against the idea. Instead, Apple is aiming at a (delayed) <a href="https://9to5mac.com/2015/08/30/apple-tv-4-200-october/" target="_blank">subscription TV[/url] service, complete with <a href="https://9to5mac.com/2016/03/24/apple-app-economy-show/" target="_blank">original programming[/url].</p>
<p>It was speculated at the time that there were two reasons for the decision. First, that Apple had been unable to come up with a compelling differentiator that would have given consumers a reason to buy an Apple television over the many rival products. Second, that there simply wasn’t enough money in the business – margins are slim, and replacement cycles are lengthy.</p>
<p>But a Sony Bravia issue reported this week has highlighted a third reason that an Apple television may have turned out to be a very bad idea …</p>
<p> <a href="https://9to5mac.com/2016/09/02/apple-television-set-opinion/#more-444094" class="more-link">more…[/url]</p>
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