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Search ads start showing up in iOS App Store, early examples not encouraging

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<p>Update: A source with knowledge of the program advises me that the Catch ’em ad was present only during the beta. The app itself has since been removed from the App Store, which I understand to be for breaching guidelines.</p>
<p>Apple recently started offering developers the opportunity to <a href="https://9to5mac.com/2016/09/28/app-store-search-ads/" target="_blank">buy search ads[/url] in the <a href="https://9to5mac.com/guides/app-store/" target="_blank">App Store[/url], allowing their apps to be shown when users search for particular keywords. Those ads have now started showing up for U.S. users.</p>
<p> <a href="https://9to5mac.com/2016/10/06/ios-app-store-search-ads/#more-449196" class="more-link">more…[/url]</p>
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