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Comment: AirPods delay highlights risk of Apple pre-announcing products, and it’s hardly the first time

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<p>It’s clear at this point that something totally unexpected has botched the launch of AirPods (https://9to5mac.com/guides/airpods/), Apple’s first truly wireless earphones. Apple pre-announced AirPods in September alongside the iPhone 7 (the first model without a headphone jack) and promised a launch in late October.</p>
<p>Then the end of October rolled around and Apple declared (https://9to5mac.com/2016/10/26/airpods-delayed-late-october/) “we need a little more time before AirPods are ready for our customers” which to me suggested a mid to late November release. Now it seems totally possible that AirPods could be held back until January or later.</p>
<p>Even if AirPods were released right now, the delayed launch has already highlighted the risk of Apple pre-announcing new products. There are benefits to this move that play well when it works out, but for Apple, the risk is high and can often backfire as we’ve seen before…</p>
<p> <a href="https://9to5mac.com/2016/12/12/comment-airpods-delay-apple-new-products/#more-458207" class="more-link">more…[/url]</p>
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