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Making the doom spiral: Some exaggeration necessary

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<p>Literally everything about Apple stinks, including the things that don’t. And the things they never even announced? They’re late.</p><p>Writing for Fast Company, Mark Wilson keys a hate letter to Apple.</p><p>“Dear Apple, Please Fix Boring Problems This Year.” (https://www.fastcodesign.com/3066820/dear-apple-please-focus-on-boring-problems-this-year) (Tip o’ the antlers to @JonyIveParody (http://twitter.com/jonyiveparody).)</p><p>That thing you heard was really good? It can’t be. Otherwise the story doesn’t work.</p>

<p>Then in 2016, Apple announced AirPods—a wireless earbud deemed ugly by the Wall Street Journal (http://www.wsj.com/articles/best-wireless-earbuds-apples-airpods-yes-those-ugly-things-1482344896)…</p><p class="jumpTag"><a href="/article/3154746/macs/making-the-doom-spiral-some-exaggeration-necessary.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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url=http://www.macworld.com/article/3154746/macs/making-the-doom-spiral-some-exaggeration-necessary.html#tk.rss_all]Making the doom spiral: Some exaggeration necessary[/url]