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Jimmy Iovine says music not enough, confirms Apple’s interest in ‘pop culture’ TV shows

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<p>Apple exec Jimmy Iovine has lent weight to a <a href="https://9to5mac.com/2017/01/12/apple-tv-original-scripted-tv-shows-2017/" target="_blank">WSJ report[/url] that Apple plans to offer scripted TV shows to <a href="https://9to5mac.com/guides/apple-music/" target="_blank">Apple Music[/url] subscribers by the end of the year. <a href="http://www.hollywoodreporter.com/live-feed/jimmy-iovine-apple-music-expansion-reports-964383" target="_blank">The Hollywood Reporter[/url] reports Iovine telling TV critics that the company’s streaming music service needed to go beyond songs in order to grow.</p>

<p class="p1"><span class="s1">The hope for Apple is that it will be better able to compete with streaming music competitors like Spotify and Pandora, which are largely free for users: “We’re fighting ‘free.’ So a simple utility where, ‘here’s all the songs, here’s all the music, give me $10 and we’re cool,’ is not going to scale.”</span></p>

<p>Iovine specifically confirmed that video content offered by the service would not be exclusively focused on the music industry …</p>
<p> <a href="https://9to5mac.com/2017/01/16/apple-tv-shows-apple-music-jimmy-iovine/#more-463408" class="more-link">more…[/url]</p>
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