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Title: Apple media vs. mainstream: How do we keep getting it wrong? Post by: HCK on February 03, 2017, 04:05:21 pm Apple media vs. mainstream: How do we keep getting it wrong?
Apple had some of its worst press but some of its best results ever — why the disconnect? Tim Cook, from Apple's Q1 2017 conference call, on Apple Watch: Apple Watch is the best-selling smartwatch in the world, and also the most-loved, with the highest customer satisfaction in its category by a wide margin. On iPad Pro: The customer sat numbers are through the roof; literally, the customer sat for the iPad Pro is 99%. It's stunning. Rounding up Apple's current product lineup and their relative customer satisfaction ratings: Customer satisfaction (US):iPhone: 97%iPhone 7+: 99%Corp. iPhone: 94%iPad mini: 94%iPad Air: 97%iPad Pro: 96%Corp. iPad: 96%— Horace Dediu (@asymco) February 1, 2017 It makes for an interesting contrast to how these products are often portrayed in the tech community. Based on the intensity and proportion of iPhone 7 coverage devoted to its lack of a headphone jack, lack of new design, etc., a casual observer might reasonably expect... Source: Apple media vs. mainstream: How do we keep getting it wrong? (http://feedproxy.google.com/~r/TheIphoneBlog/~3/2Q14gc1zylg/apple-media-vs-mainstream-how-we-get-it-wrong) |