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Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 (https://www.macrumors.com/roundup/iphone-7/) Plus.





Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.





<center><iframe src="https://www.youtube.com/embed/swS9MNh-oz8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>





<center><iframe src="https://www.youtube.com/embed/TEMuA_e71iY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>


Portrait Mode, introduced in iOS 10 (https://www.macrumors.com/roundup/ios-10/).1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.





Today's ads follow two similar ads (https://www.macrumors.com/2017/02/13/apple-ads-portrait-mode-iphone-7-plus/) that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.

<div class="linkback">Related Roundup: iPhone 7 (https://www.macrumors.com/roundup/iphone-7/)
Tag: Apple ads (https://www.macrumors.com/roundup/apple-ads/) </div>
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Source: Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos (https://www.macrumors.com/2017/02/16/apple-new-portrait-mode-videos/)