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Apple Music Introduces 'Up Next' Feature to Promote New Artists

On its Apple Music (https://www.macrumors.com/roundup/apple-music/) Twitter account, Apple today announced a new "Up Next" feature (http://apple.co/UpNext) for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.





For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album (https://itunes.apple.com/us/album/free-6lack/id1163931472?app=itunes), FREE 6LACK.





<img src="(http://cdn.macrumors.com/article-new/2017/04/upnext-800x633.jpg)" alt="" width="800" height="633" class="aligncenter size-large wp-image-561671" />


The new "Up Next" Apple Music section (http://apple.co/UpNext) in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.





Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.





<center><blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">.@zanelowe (https://twitter.com/zanelowe) and @6LACK (https://twitter.com/6LACK) will be on @latelateshow (https://twitter.com/latelateshow) with @JKCorden (https://twitter.com/JKCorden) tonight! Watch on @CBS (https://twitter.com/CBS) at 12:37AM ET/PT. https://t.co/TrhFPh1sKI (https://t.co/TrhFPh1sKI) #UpNext (https://twitter.com/hashtag/UpNext?src=hash) pic.twitter.com/FZLE6MBM91 (https://t.co/FZLE6MBM91)</p>&mdash; Beats 1 (@Beats1) April 20, 2017 (https://twitter.com/Beats1/status/855093581861634048) <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center>


Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.

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Source: Apple Music Introduces 'Up Next' Feature to Promote New Artists (https://www.macrumors.com/2017/04/20/apple-music-up-next-feature/)