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Largely unchanged design of iPhone 7 hurt sales, suggests CIRP data

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<p>New data from CIRP suggests that <a href="https://9to5mac.com/guides/iphone-7/" target="_blank" rel="noopener noreferrer">iPhone 7[/url] sales suffered as a result of having a very similar design to the older iPhone 6 and 6s. The firm says that it led more buyers to opt for an older model in the last quarter.</p>

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<p>Despite upgraded features like each new flagship iPhone release, the legacy models accounted for almost a third of iPhones sold in the quarter, the highest percentage since Apple started releasing two new phones each fall in 2014.</p>
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<p>There was, however, some good news that helped protect the Average Selling Price (ASP) …</p>
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