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Title: BMW is why Apple should build CarPlay into iOS 12 Post by: HCK on January 23, 2018, 04:05:20 pm BMW is why Apple should build CarPlay into iOS 12
Making on-device CarPlay a default option would take pressure off of consumers and put it squarely on vendors who, if they want to offer embedded CarPlay as a value-add, would really have to make it really valuable. CarPlay is Apple's driver-friendly interface for Maps, Messages, Music, and more. Through partnership deals with major manufacturers, CarPlay get embedded in automobile infortainment centers and then syncs over Lightning or Wi-Fi with our iPhones. There's a small licensing fee involved for the technology, but CarPlay is essentially free. So, of course, BMW wants to charge customers $80 a year for it. Tim Stevens, writing for CNET, calls it next-level gouging: Instead of a one-time, $300 fee, starting on 2019 models BMW will charge $80 annually for the privilege of accessing Apple's otherwise totally free CarPlay service. You do get the first year free, much like your friendly neighborhood dealer of another sort, but after that it's pay up or have your Lightning cab... Source: BMW is why Apple should build CarPlay into iOS 12 (http://feedproxy.google.com/~r/TheIphoneBlog/~3/ZTqI1wsFAUg/bmw-why-apple-should-build-carplay-ios-12) |