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Apple to Develop Kids Programming in Partnership With Sesame Workshop

Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety (https://variety.com/2018/tv/news/apple-seseame-1202852099/). The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.





Sesame Workshop (http://www.sesameworkshop.org) is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.





<img src="(http://cdn.macrumors.com/article-new/2018/06/sesameworkshop-800x450.jpg)" alt="" width="800" height="450" class="aligncenter size-large wp-image-642597" />


According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.





<img src="(http://cdn.macrumors.com/article-new/2018/06/sesamestreet-800x450.jpg)" alt="" width="800" height="450" class="aligncenter size-large wp-image-642599" />


Apple has already signed deals for more than a dozen original television programs (https://www.macrumors.com/roundup/apple-tv/#apples_upcoming_original_tv_shows), but thus far, the series it is producing have not included content for children.





Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."

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Source: Apple to Develop Kids Programming in Partnership With Sesame Workshop (https://www.macrumors.com/2018/06/20/apple-sesame-workshop-partnership/)