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Macintosh News => Apple News => Topic started by: HCK on November 06, 2010, 07:00:03 pm



Title: iPod Separation Anxiety Is Real
Post by: HCK on November 06, 2010, 07:00:03 pm
iPod Separation Anxiety Is Real
      


A study conducted at the USC Marshall School of Business found that attachment to brands like the iPod “can even be strong enough to induce separation anxiety when… replaced” by another brand, according to the university’s press release. To test their hypothesis, researchers used three completely different consumer products, and one of them was the Apple [...]
         

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