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Macintosh News => Apple News => Topic started by: HCK on December 02, 2018, 04:05:12 pm



Title: How an Apple TV stick could make Apple’s video streaming service an instant hit
Post by: HCK on December 02, 2018, 04:05:12 pm
How an Apple TV stick could make Apple’s video streaming service an instant hit

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<p>You might have missed it between all the turkey brining and Black Friday sales, but last week The Information reported that Apple <a href="https://9to5mac.com/2018/11/21/apple-tv-chromecast-dongle/" rel="nofollow">considered making a tiny AppleTV “stick”[/url] similar to those made by competitors like Amazon and Roku.</p><p>Up to now, Apple has been steadfast in holding the line on Apple TV pricing. When the company introduced the Apple TV 4K, it didn’t even drop the price on the fourth-generation model—they’re still both for sale, at starting prices of $149 and $179 respectively.</p><p>Compare that to the competition: You can buy a Fire TV Stick for $40 and a 4K version for $50, and comparable devices from Roku cost $30 and $40, respectively. Yes, these sticks are underpowered compared to Apple’s box—Roku’s Apple TV equivalent box is $100—but no matter how you measure it, Apple’s not competitive in the TV box market when it comes to price.</p><p class="jumpTag"><a href="/article/3323389/apple-tv/how-an-apple-tv-stick-could-make-apples-video-streaming-service-an-instant-hit.html#jump">To read this article in full, please click here[/url]</p></section></article>

Source: How an Apple TV stick could make Apple’s video streaming service an instant hit (https://www.macworld.com/article/3323389/apple-tv/how-an-apple-tv-stick-could-make-apples-video-streaming-service-an-instant-hit.html#tk.rss_all)