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Fitbit taking on Apple Watch with $160 Versa Lite Edition: 4-day battery, sleep tracking, colorful

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<p>Apple doesn’t share data about how many watches it sells, but the industry consensus is that the Apple Watch is the clear market leader (https://9to5mac.com/2019/02/12/smartwatch-sales-in-2018-apple/) with half the smart watch market (https://9to5mac.com/2019/02/27/apple-watch-sales-2018/) in 2018. Fitbit’s latest smart watch entry may give the Apple Watch a run for its money, however, with a mix of colors that pop and a more affordable price.</p>
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