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Macintosh News => iPhone/iPod/iPad News => Topic started by: HCK on April 03, 2019, 04:05:17 pm



Title: The evolving role of Apple Stores in a services era
Post by: HCK on April 03, 2019, 04:05:17 pm
The evolving role of Apple Stores in a services era

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<p>How do you educate customers about digital services in a store built to display physical products? This is one of the challenges Apple’s retail teams will face as the company rolls out a new portfolio of subscription services (https://9to5mac.com/2019/03/29/apple-news-card-arcade-and-tv-event-thoughts/) designed to complement its hardware lineup. If Apple’s content strategy finds favor with customers, last week’s keynote announcements (https://9to5mac.com/2019/03/24/apple-event-news-hub-march-2019/) have the potential to significantly transform today’s retail experience.</p>
<p> <a href="https://9to5mac.com/2019/04/01/apple-stores-services-future/#more-586803" class="more-link">more…[/url]</p>
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