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Title: Google Touts Alternative to Crumbling Third-Party Cookies Post by: HCK on January 26, 2021, 04:05:18 pm Google Touts Alternative to Crumbling Third-Party Cookies
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome. Source: Google Touts Alternative to Crumbling Third-Party Cookies (http://www.technewsworld.com/story/86996.html?rss=1) |