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Apple’s app privacy policy will cost social media companies almost $10B

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<p>A new report estimates that Apple’s app <a href="https://9to5mac.com/guides/privacy/" target="_blank" rel="noreferrer noopener">privacy[/url] policy – aka <a href="https://9to5mac.com/guides/app-tracking-transparency/" target="_blank" rel="noreferrer noopener">App Tracking Transparency[/url] – will cost social media companies almost $10B in the second half of this year.</p>
<p>It says that’s because their unique selling point (USP) was the ability to target particular demographics and interest groups, and that now they can no longer offer that, advertisers are taking their business elsewhere … </p>
<p> <a href="https://9to5mac.com/2021/11/01/apples-app-privacy-policy/#more-765899" class="more-link">more…[/url]</p>
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