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Title: iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year Post by: HCK on May 04, 2024, 04:05:05 pm iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year
Apple's iPhone 15 Pro (https://www.macrumors.com/roundup/iphone-15-pro/) models were its most purchased smartphones in the U.S. in the first quarter of this year, according to the latest Consumer Intelligence Research Partners (CIRP) report (https://cirpapple.substack.com/p/iphone-15-winners-and-losers). (https://images.macrumors.com/article-new/2022/09/iPhone-14-vs-iPhone-15-Feature.jpg) The ‌iPhone 15 Pro‌ and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 (https://www.macrumors.com/roundup/iphone-15/) Plus took a 9% share of all iPhones sold, while the ‌iPhone 15‌ and iPhone 14 (https://www.macrumors.com/roundup/iphone-14/) were the third most popular, each taking 14% of the share. The ‌iPhone 15 Pro‌ and Pro Max share hardly changed compared to the ‌iPhone 14‌ Pro and Pro Max the same quarter a year ago. However, Apple saw sales of the base model ‌iPhone 15‌ decline relative to a year ago. The overall mix of ‌iPhone 15‌ models was lower, accounting for 68% of all iPhone (https://www.macrumors.com/guide/iphone/) sales. By contrast, in Q1 2023 the ‌iPhone 14‌ series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the ‌iPhone 14‌ and ‌iPhone 14‌ Plus were more popular than the ‌iPhone 15‌ and ‌iPhone 15‌ Plus over the equivalent quarter the previous year. (https://images.macrumors.com/article-new/2024/05/CIRP-iphone-14-15-quarters-compared.jpg) Noting the change, CIRP comments: We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.Last week, CIRP released a report indicating that new ‌iPhone‌ activations are down to a low not seen in the U.S. smartphone market for the last six years (https://www.macrumors.com/2024/04/25/iphone-activation-market-share-decline/). CIRP said that Apple's installed smartphone base was higher than recorded activations, but Apple's share of new ‌iPhone‌ activations fell from 40% to 33% over the past year, suggesting a shift away from the higher market shares Apple enjoyed in previous years.<div class="linkback">Tag: CIRP (https://www.macrumors.com/guide/cirp/)</div> This article, "iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year (https://www.macrumors.com/2024/05/02/cirp-iphone-15-vs-14-sales-q1/)" first appeared on MacRumors.com (https://www.macrumors.com) Discuss this article (https://forums.macrumors.com/threads/iphone-15-and-15-plus-proving-less-popular-with-buyers-this-year.2425315/) in our forums Source: iPhone 15 and 15 Plus Proving Less Popular With Buyers This Year (https://www.macrumors.com/2024/05/02/cirp-iphone-15-vs-14-sales-q1/) |