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Macintosh News => Apple News => Topic started by: HCK on August 05, 2011, 03:00:40 pm



Title: Apple execs: Cheap iPhone only an option as a “category-killer”
Post by: HCK on August 05, 2011, 03:00:40 pm
Apple execs: Cheap iPhone only an option as a “category-killer”
      


Apple CTO Tim Cook and CFO Peter Oppenheimer sat down with RBC Capital Markets analyst Mike Abramsky on Wednesday, and according to the analyst, the executives conveyed that Apple's key motivator for getting into the lower-end smartphone market would be to provide a "category-killer" experience.
         

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