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Macintosh News => Apple News => Topic started by: HCK on August 10, 2011, 03:00:46 pm



Title: Apple's Mounting Trademark Challenges
Post by: HCK on August 10, 2011, 03:00:46 pm
Apple's Mounting Trademark Challenges


Apple's brand name is currently the most valuable name in the world. Google held that title for the last four years, and now Apple has finally surpassed it. The top 10 are all very familiar names: Apple, Google, IBM, McDonald's, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE. So what's in a brand name, and what does it mean to Apple?


http://www.macnewsworld.com/rsstory/73045.html