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Title: Apple’s Santa Siri ad: The most effective ad of the holiday season Post by: HCK on December 23, 2011, 11:00:48 pm Apple’s Santa Siri ad: The most effective ad of the holiday season
Apple's Siri ad featuring the jolly old elf was 2011's most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, "Santa sells." http://feedproxy.google.com/~r/TheAppleBlog/~3/6Z9pwy7tP-E/ |