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Title: Steve Jobs inspired Best Buy to switch from celebrities to inventors for Super Bowl ad Post by: HCK on February 01, 2012, 03:00:45 pm Steve Jobs inspired Best Buy to switch from celebrities to inventors for Super Bowl ad
The numerous tributes to late Apple co-founder Steve Jobs after he died last October prompted big-box retailer Best Buy to change its Super Bowl advertising strategy from using celebrities to spotlighting inventors instead, according to a new report. http://feeds.appleinsider.com/click.phdo?i=8b991e9ef660e9aac40aefdfeac5dfdd |