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Title: iPad-vertising Is Taking Off Post by: HCK on May 25, 2012, 03:01:07 pm iPad-vertising Is Taking Off
Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's iPad. Non-phone mobile devices -- primarily, tablets -- accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media's latest mobile advertising report. http://ectnews.com.feedsportal.com/c/34520/f/632003/s/1fb3da9d/l/0L0Smacnewsworld0N0Crsstory0C752150Bhtml/story01.htm |