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Title: Apple’s new ads not the work of geniuses, but still hit the mark Post by: HCK on July 30, 2012, 11:00:43 pm Apple’s new ads not the work of geniuses, but still hit the mark
Some say Apple is not really thinking differently enough about TV ads with its new "genius" campaign. Everyone already knows the iPhone and iPad, why shouldn't the company play up an intangible feature -- its customer service -- that potential new customers may not know about? http://feedproxy.google.com/~r/TheAppleBlog/~3/PLYcz6oMZQc/ |