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Title: Will Ad-Skipping Win Hearts for Apple TV? Post by: HCK on July 17, 2013, 03:01:33 pm Will Ad-Skipping Win Hearts for Apple TV?
Apple reportedly is planning to set up a premium version of a service on Apple TV that would let subscribers skip ads. The company apparently plans to compensate content providers for lost ad revenue. This might complicate Apple's long-drawn-out negotiations with content providers. "I'm not sure what the business sense of this is at all," said Michael McGuire, VP of research at Gartner. http://www.macnewsworld.com/rsstory/78504.html |