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Title: Apple's newest, most 'poetic' TV spot: What the critics are saying Post by: HCK on January 14, 2014, 02:00:03 pm Apple's newest, most 'poetic' TV spot: What the critics are saying
Robin Williams. Walt Whitman. Dead poets. The iPad Air. <p>FORTUNE -- Considering the risks Apple (AAPL) took on prime time TV Sunday night -- feeding 19th century American transcendental poetry to beer-loving football fans and celebrity-hungry Golden Globe viewers -- the initial reaction on Twitter to the company's new 90-second iPad Air ad was relatively snark-free. Even some of the journalists paid to find fault eventually came around.</p> <p>A sampling of the critical reactions:</p> <p>John MORE (http://tech.fortune.cnn.com/2014/01/13/apple-tv-ad-verse/)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&blog=8466345&post=131312&subd=fortunebrainstormtech&ref=&feed=1" width="1" height="1" /><img src="http://feeds.feedburner.com/~r/fortuneapple20/~4/hXKxr8Dk2qk" height="1" width="1"/> Source: Apple's newest, most 'poetic' TV spot: What the critics are saying (http://rss.cnn.com/~r/fortuneapple20/~3/hXKxr8Dk2qk/http://tech.fortune.cnn.com/2014/01/13/apple-tv-ad-verse/#commentshttp://tech.fortune.cnn.com/2014/01/13/apple-tv-ad-verse/feed/atom/) |