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Amazon's Apple TV Competitor Expected to Debut at April 2 Media Event

Following rumors of a March launch (http://www.macrumors.com/2014/02/21/amazon-set-top-box-march/), it looks like April 2 will be the day Amazon introduces its Apple TV competitor, as Re/code notes (http://recode.net/2014/03/27/amazon-launching-video-box-next-week/) that the company has sent out invitations to a "video business" media event for that date. The invitations feature a photo of a couch and popcorn, strongly suggesting that the event will indeed involve the rumored streaming video device, and Re/code's sources indicate that this will indeed be the topic for the event.
 
 (http://cdn.macrumors.com/article-new/2014/03/amazon_stream_box.jpg)
 

The e-commerce giant has invited reporters to gather for an “update for our video business” in New York next Wednesday, April 2.
 
 The popcorn and couch in the image give you a pretty good idea of what to expect, as does our previous reporting, which explained that Amazon has been preparing a Web-to-TV gadget for many months.

A recent report (http://www.macrumors.com/2014/03/18/amazon-stick-april/) from TechCrunch indicated that Amazon's device is expected to be a dongle similar to Google's Chromecast, which plugs directly into an HDMI port on the back of the user's television and then connects to either a USB port or outlet for power.
 
 Amazon's launch comes as Apple users continue to await the introduction of a revamped Apple TV. Rumblings had suggested Apple was considering a launch late last year, but nothing materialized (http://www.macrumors.com/2013/10/20/apple-not-yet-ready-to-show-major-revamp-of-apple-tv-hardware/). Newer rumors have suggested that Apple might make a March (http://www.macrumors.com/2014/01/23/apple-tv-game-support/) or April (http://www.macrumors.com/2014/02/12/new-apple-tv-april/) announcement ahead of a launch later in the year, but there have been no specific signs of an imminent event from Apple.
 
 
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Source: Amazon's Apple TV Competitor Expected to Debut at April 2 Media Event (http://www.macrumors.com/2014/03/27/amazons-apple-tv-april-2/)