HACKINTOSH.ORG | Macintosh discussion forums

Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire

With the retirement (http://www.macrumors.com/2014/05/07/apple-public-relations-katie-cotton-retire/) of Apple's longtime public relations chief Katie Cotton having become official (http://www.macrumors.com/2014/05/30/katie-cotton-leaves-apple/) as of May 30, the company is now looking for her successor. according to Re/code (http://recode.net/2014/06/09/codered-apple-looks-outside-for-new-comms-vp/), Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into the role.

[

T]hough there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.(http://cdn.macrumors.com/article-new/2014/06/craig_federighi_photo_op.jpg)<center>Apple software chief Craig Federighi posed for numerous photos with WWDC attendees (Photo: @alexford (https://twitter.com/alexford/status/474600816708296704))</center>
 While there have been signs that Apple has been opening up a bit (http://www.macrumors.com/2013/02/05/apples-public-relations-department-opening-up-under-tim-cook/) under Tim Cook's watch, that evolution took a significant step forward at last week's Worldwide Developers Conference with the company making a number changes such as loosening non-disclosure restrictions (http://oleb.net/blog/2014/06/apple-lifted-beta-nda/) on developers and making session materials (https://developer.apple.com/videos/wwdc/2014/) available to the public.
 
 Developers in general reported a much greater feeling of openness (http://www.informationweek.com/mobile/mobile-business/apple-wwdc-2014-highlights-a-new-era/d/d-id/1269493) from Apple at the event, from the confident and friendly attitudes of Apple's executives and engineers to the developer "love letter" (http://www.macworld.com/article/2360500/wwdc-2014-a-love-letter-from-apple-to-developers.html) that was WWDC with the host of new tools for helping developers build better apps for iOS and OS X.
 
 
 Recent Mac and iOS Blog Stories
 • SteelSeries Introduces Console Controller-Sized Stratus XL Game Controller (http://www.macrumors.com/2014/06/09/steelseries-stratus-xl/)
 • Target Offering Non-Retina Wi-Fi iPad Mini for $199 In-Store for Father's Day (http://www.macrumors.com/2014/06/09/target-ipad-mini-199/)
 • Beats Expands 'iBeats' Trademark to Cover Digital Music Downloads, Streaming Music (http://www.macrumors.com/2014/06/06/beats-expands-ibeats-trademark/)
 • Apple to Offer New Contract-Free Plan Options for iPhones in U.S. Retail Stores (http://www.macrumors.com/2014/06/06/apple-contract-free-plan-options/)
 • Apple, Other Tech Companies Give $2 Million Each to Cover Taxpayer Costs of Super Bowl 50  (http://www.macrumors.com/2014/06/06/apple-others-2-million-each-super-bowl-50/)
 • Apple Australia Reaches New Four Year Contract with Retail Employees (http://www.macrumors.com/2014/06/06/apple-australia-new-contract-retail/)
 • iOS 8 Prompt Asks Users Whether Apps Can Continue Using Location Data (http://www.macrumors.com/2014/06/06/ios-8-prompt-apps-location-data/)
 • Apple Acquitted in Mexican 'iPhone' Naming Lawsuit (http://www.macrumors.com/2014/06/05/apple-acquitted-mexico-iphone/)
<img width='1' height='1' src='http://rss.feedsportal.com/c/35070/f/648327/s/3b527d90/sc/4/mf.gif' border='0'/><br clear='all'/>

<a href="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/1/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/2/rc.img" border="0"/>[/url]
<a href="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/rc/3/rc.img" border="0"/>[/url]

<img src="http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/a2.img" border="0"/> (http://da.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/a2.htm)<img width="1" height="1" src="http://pi.feedsportal.com/r/199119505598/u/49/f/648327/c/35070/s/3b527d90/sc/4/a2t.img" border="0"/><div class="feedflare">
<img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=_kW26DXC1GI:TIjWtzdqMiI:yIl2AUoC8zA) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=_kW26DXC1GI:TIjWtzdqMiI:6W8y8wAjSf4) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=_kW26DXC1GI:TIjWtzdqMiI:qj6IDK7rITs)
</div><img src="http://feeds.feedburner.com/~r/MacRumors-Front/~4/_kW26DXC1GI" height="1" width="1"/>

Source: Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire (http://www.macrumors.com/2014/06/09/friendlier-apple-pr-hire/)