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Apple passes Coke and Google to become 2013's most valuable brand

<!--CONTENT START--><p><img alt="MYANMAR-US-IT-TELECOM-APPLE" data-caption="A child tries an Apple product at a shop on its opening day at a mall in Yangon on September 28, 2013. Apples first authorized reseller in Myanmar started to sell Apple products at a store in Yangon.  AFP PHOTO/Soe Than WIN        (Photo credit should read Soe Than WIN/AFP/Getty Images)" data-mep="11339" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3327x2520+221+-1/resize/345x259!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/adam/1b81cce7e0add9a9b4354e4c7f8369b1/182087648.jpg" /></p>

<p>Over the past 13 years of Interbrand's chart of the most valuable global brands (http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx), one company has kept its sweet, bubbly perch at number one -- Coca-Cola (http://us.coca-cola.com/). The Atlanta-based beverage maker's run at the top ends today; Interbrand's 2013 report (http://www.interbrand.com/en/best-global-brands/2013/Apple), released last night, sees Coke bumped down to number three behind No. 2 (and biggest gainer) Google (http://www.interbrand.com/en/best-global-brands/2013/Google) and the world's most valuable brand, Apple (http://www.interbrand.com/en/best-global-brands/2013/Apple).</p>

<p>Interbrand's analysis puts the value of Apple's brand at close to US$100 billion, and the recent record-breaking launch of the iPhone 5c and 5s served only to burnish the company's image. The report glowingly details Apple's achievement (http://www.interbrand.com/en/best-global-brands/2013/Apple): "For revolutionizing the way we work, play and communicate-and for mastering the ability to surprise and delight -- Apple has set a high bar for aesthetics, simplicity and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed."</p>

<p>Among the superlatives for Apple's brand performance (http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?pagewanted=all) are a nod to the company's retail presence ("performing 17 times better than any other physical retail store") and the anticipation for a possible leap into wearable computing (citing the hiring of Yves Saint Laurent CEO Paul Den&egrave;ve (http://www.engadget.com/2013/07/02/apple-hires-yves-st-laurent-ceo-paul-deneve/) and Nike FuelBand guru Jay Blahnik (http://www.tuaw.com/2013/08/19/apple-hires-former-nike-fuelband-consultant-jay-blahnik/)). The report also acknowledges the challenges to the company's brand power, including competition from Microsoft, Android and Samsung.</p>

<p>[via The New York Times (http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?pagewanted=all)]</p><p style="padding:5px;clear:both;">Apple passes Coke and Google to become 2013's most valuable brand (http://www.tuaw.com/2013/09/30/apple-passes-coke-and-google-to-become-2013s-most-valuable-bran/) originally appeared on TUAW: Apple news, reviews and how-tos since 2004 (http://www.tuaw.com) on Mon, 30 Sep 2013 00:15:00 EST.  Please see our terms for use of feeds (http://legal.aol.com/terms-of-service/full-terms/).<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Source (http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx)&nbsp;|&nbsp;<a href="http://www.tuaw.com/2013/09/30/apple-passes-coke-and-google-to-become-2013s-most-valuable-bran/" rel="bookmark" title="Permanent link to this entry">Permalink[/url]&nbsp;|&nbsp;<a href="http://www.tuaw.com/forward/20733000/" title="Send this entry to a friend via email">Email this[/url]&nbsp;|&nbsp;<a href="http://www.tuaw.com/2013/09/30/apple-passes-coke-and-google-to-become-2013s-most-valuable-bran/#comments" title="View reader comments on this entry">Comments[/url]

Source: Apple passes Coke and Google to become 2013's most valuable brand (http://www.tuaw.com/2013/09/30/apple-passes-coke-and-google-to-become-2013s-most-valuable-bran/)