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Title: AT&T kills the 'permacookie,' stops tracking customers' Internet usage (for now) Post by: HCK on November 16, 2014, 03:00:24 am AT&T kills the 'permacookie,' stops tracking customers' Internet usage (for now)
<article> <section class="page"> <p> In recent weeks, Verizon and AT&T have been caught up in a privacy firestorm (http://www.pcworld.com/article/2839816/secretive-unblockable-verizon-perma-cookies-kick-up-privacy-concerns.html) over their use of so-called “permacookies,” a method of tracking what their users do while browsing the Web with the intent of sharing that data with advertisers. Verizon’s permacookie program lives on, but AT&T has ceased the practice, ProPublica reported on Friday (http://www.propublica.org/article/att-stops-using-undeletable-phone-tracking-ids).</p><p> At least for now.</p><p> AT&T tells ProPublica that its use of permacookies was “part of a test,” which has since wrapped up, but the company says that it “may still launch a program to sell data collected by its tracking number.” For its part, AT&T says that it will allow customers to opt out of the program if—or when—it decides to use permacookies for advertising purposes.</p><p class="jumpTag"><a href="/article/2848026/att-kills-the-permacookie-stops-tracking-customers-internet-usage-for-now.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: AT&T kills the 'permacookie,' stops tracking customers' Internet usage (for now) (http://www.macworld.com/article/2848026/att-kills-the-permacookie-stops-tracking-customers-internet-usage-for-now.html#tk.rss_all) |