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Title: Why Twitter just bought a social media talent agency Post by: HCK on February 13, 2015, 09:00:18 pm Why Twitter just bought a social media talent agency
<article> <section class="page"> <p>Social media star is an actual job title now, with so-called influencers raking in tens of thousands a month (http://www.macworld.com/article/2871665/how-one-boy-grew-a-popular-instagram-feed-into-a-social-media-empire.html) to craft tweets, Vines, and other content for paying brands. Twitter sees this activity and has decided it wants a cut: The company just bought Niche (https://blog.twitter.com/2015/welcoming-niche-to-the-twitter-team), a talent agency and analytics firm that connects some 6,000 top content creators with advertisers.</p><p>Now Twitter and its 6-second video-looping service Vine, where some of social media’s biggest stars were born (http://www.techhive.com/article/2046562/vine-your-blues-away-with-10-hilarious-comedians.html), control the connection between creators and brands that want to make ads that don’t seem like ads. That means the company presumably gets a cut when popular Viners signed to Niche make clips for brands.</p><p class="jumpTag"><a href="/article/2883128/why-twitter-just-bought-a-social-media-talent-agency.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Why Twitter just bought a social media talent agency (http://www.macworld.com/article/2883128/why-twitter-just-bought-a-social-media-talent-agency.html#tk.rss_all) |