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Apple has confirmed it will reject all Apple Watch apps that just tell time

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">Apple has updated its App Store Review Guidelines web page with a new rule that specifically bans any Apple Watch apps that just tell time.</p> <p><a href='http://www.imore.com/apple-has-confirmed-it-will-reject-all-apple-watch-apps-just-tell-time' title="Apple has confirmed it will reject all Apple Watch apps that just tell time"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/04/apple-watch-customize-watch-face-hero.jpg?itok=r-v1-kU5' />[/url]</p> <p>This effort would seem to be an attempt by Apple to keep any third-party custom watch faces from its Apple Watch (http://www.imore.com/apple-watch) device.<!--break--> The new rule is under section 10, "User Interface" of the App Store Review Guidelines. The specific addition is 10.7, which says:</p>

<p>Watch Apps whose primary function is telling time will be rejected</p>

<p>At the moment, the Apple Watch just has 10 watch faces, most of which can also be customized (http://www.imore.com/how-customize-and-add-complications-your-apple-watch-face) to some extent. There's no word on when, or even if, Apple will eventually allow the smartwatch to support third-party faces (http://www.imore.com/case-custom-apple-watch-faces), but it seems likely that the company will release some additional official watch faces at some point.</p> <p>Source: Apple (https://developer.apple.com/app-store/review/guidelines/); Via: 9to5Mac (http://9to5mac.com/2015/04/28/apple-watch-face-app-policy/)</p> </div></div></div><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/45d27954/sc/28/mf.gif)' border='0'/><br clear='all'/>

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Source: Apple has confirmed it will reject all Apple Watch apps that just tell time (http://feedproxy.google.com/~r/TheIphoneBlog/~3/-QKmsOMtsX0/story01.htm)