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What fight are you Swatching? Things the Apple Watch doesn’t really compete against.

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You certainly don’t have to look far for Apple Watch doom because it’s as close as your wrist. Yes, literally anything you can strap to an arm puts the Apple Watch at danger from its competition because… well, that’s just the way things work, OK?</p><p>
Just ask Business Insider’s Mallory Schlossberg.</p><p>
“This $150 watch is terrifying for Apple and luxury companies” (tip o’ the antlers to Carlton Swift (https://twitter.com/CarltonSwift/status/630367153359683584))</p><p>
Spoiler: It’s really not.</p>

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Watch out, Apple…</p>

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WHAT? IS IT A BEE?</p>

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…a cheaper competitor is coming for you.</p><p class="jumpTag"><a href="/article/2968406/gadgets/what-fight-are-you-swatching-things-the-apple-watch-doesn-t-really-compete-against.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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url=http://www.macworld.com/article/2968406/gadgets/what-fight-are-you-swatching-things-the-apple-watch-doesn-t-really-compete-against.html#tk.rss_all]What fight are you Swatching? Things the Apple Watch doesn’t really compete against.[/url]